To grow, e-commerce brands need to be generating new customers. In our teams 12+ years experience in e-commerce, we have found that using giveaways to grow high quality emails is one of the most effective ways to profitably onboard new customers into any brand.
With our cosponsored giveaways we partner complementary businesses together meaning they can generate new emails and SMS contacts for dramatically less and if done separately.
What Are 'First-Generation' Email Address?
First generation emails is the phrase that we use to denote that these email address have signed up to be part of your email list. We never import previously collected emails into new campaign.
They are freshly generated which is one of the elements that makes the collected email addresses high quality.
Are The Email Addresses Targeted?
Yes. All collected email addresses are targeted and are purchasers of active products or outdoor products.
How Do You Ensure That The Emails Are High Quality?
The quality of the email address all comes down to the targeting. As each campaign works with a number of brands, the targeting can reach more people in the target demographic due to the reach and appeal of each brand.
Where Are The Emails Collected From?
We run a number of traffic sources to the giveaways, however the primary sources of traffic are Facebook Ads and Instagram Ads. This is where we have proven that we get the best quality emails at the lowest cost.
What's The Advantage Of Running The Giveaways With Other Brands?
Collaborating with other brands has a number of advantages. Primarily it will mean that you will be able to collect high quality emails for dramatically less than if you were running a similar campaign on your own. Since all brands will be in the outdoors and active niche, the audiences will have synergy meaning that the targeting for the campaigns can be more accurate and therefore collect emails of a high quality than if the campaign was ran independently.
How Long Does Each Giveaway Last For?
Generally each campaign will last for 2 weeks.
Who Owns The Emails At The End Of The Campaign?
You do! As soon as an email address is collected, we API them into your email system meaning that you will have the email addresses in your system before the giveaway has even finished. You then own all of the email addresses collected in the giveaway.
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